There was once very little choice in paint colours.
I remember Brilliant White being heralded as a breakthrough,
previous whites tending towards the yellow.
You could also have Primrose yellow
and a peachy pink, eau de nil and a rather chilly blue,
but magnolia won hands down in the popularity stakes,
despite not resembling any magnolia I have ever seen.
A quick check around tells me pale grey is the new white,
(Elephant's Breath by Farrow and Ball if you're feeling flush).
What fun it must be - choosing the names.